Global Campaign: ADIDAS SATISFY

ADIDAS SATISFY's first collaboration was a worldwide launch built around the ADIZERO ADIOS PRO 4, and it closed with The Circle Pit, an event that brought runners together in Arizona. My work covered the release end to end: product copy for the shoe, the social rollout that carried the drop, and the campaign copy that connected it to the event itself.

I also worked on the paper goods given to the runners at The Circle Pit, materials built to read like the rest of the drop rather than an afterthought. A map of the surrounding Arizona wilds with pertinent local hikes, landmark sites, and guidance through the event itself.

The copy concept evolved alongside the campaign as it took shape, and it settled on Brice Partouche's own story, the SATISFY founder, tied directly to the design choices built into the shoe. The limited edition shoe is online here for sale.