I'm a New York-born writer and editorial strategist based in Lyon, working internationally across sport, fashion, design, hospitality and publishing.

For more than a decade, I've worked with brands and creative teams to find the language around an idea, from naming and brand voice to campaign concepts, editorial and long-form writing.

My work sits at the intersection of strategy and writing: understanding the context, finding the clearest idea, then giving it the right cadence, and most importantly, the right feeling.

My clients include SATISFY Running, Lacoste, ASICS, Saucony, Distance Athletics, Skyscanner, Netflix, Papier Tigre and Maison MEY.

Away from words, I'm a partner, father, runner, plant dad, omnivorous reader, aspiring mountaineer and several-times-retired footballer.

Portrait by photographer Jules Roeser