Editorial Positioning, Strategy - Godin Design

I met Meghan on a family vacation in Anguilla, where she was auditing the hotel's experience. We stayed in touch over the years, so when the time came to collaborate, I was thrilled to put our minds together around her service offering through her firm GODIN DESIGN.

Godin Design already counted hospitality names like Auberge Resorts and Shou Sugi Ban House among its clients, so the studio needed a voice that matched the caliber of that work. As editorial strategist, I helped reposition that voice, from a foundational brand statement to the copy across the website's core sections. The result is a layered messaging system Meghan can draw on consistently across the website, retreats, and future collateral, rather than reinventing the voice project by project.